Image via Wikipedia

One of my favorite VC quotes comes from Bill Kaiser of Greylock. He once said, "when I hear about a company once, I often ignore it, when I hear about it twice, I pay attention, when I hear about it for the third time, I take a meeting".

It happened to me this week. I met with Reshma who runs seedcamp, the european version of Y Combinator, on Monday and she told me about Zemanta which came out of last year's seedcamp. Then I saw this blog post about Zemanta on Techmeme the next day. And then on Thursday, Alex Iskold, founder of our portfolio company Adaptive Blue, introduced us to Andraz, one of the founders of Zemanta.

Three hits in one week is absolutely a "pay attention" notice. So this morning I am trying Zemanta out. The image and most of the links in this post were automatically provided by Zemanta.

Zemanta is a blogging tool plugin that provides a set of advanced services for finding related content (photos and related posts). It also provides something I've wanted for a long time, a way to do a tumblr style reblog in typepad.

The company is based on Slovenia and was funded through relationships it made at seedcamp. I am very interested in what's going on with seed state web startups in europe right now. I'll be over there next month and will spend some time trying to get a sense of things. One stop is likely to be Slovenia to meet the Zemanta team.