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Best-laid plans: Media beat Obama to the punch (AP)

Distributive Network Chief Executive Officer Kevin Bertram stands in front of screen at his Washington office, Friday, Aug. 22, 2008. The company is responsible for sending out millions of text messages to Democratic presidential candidate Barack Obama, D-Ill., supporters who he has promised will be notified when he makes his decision. Obama's plan to use text messaging to announce his choice was a first in politics. He had promised supporters that by providing cell phone numbers and e-mail addresses they would be 'part of this important moment' — the revelation of his choice for vice president. (AP Photo/Pablo Martinez Monsivais)AP - Sen. Barack Obama's pledge to supporters that they would be the "first to know" his running mate turned out to be a savvy but unworkable communications strategy.


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