A Call to BtoB Marketers — Integrate Search Now!
Regular readers of Strictly Business undoubtedly know that search marketing does not happen in a vacuum. Instead, it both impacts, and is impacted by, other forms of marketing. In fact, search has the inherent ability to both capture the demand created by other marketing channels, as well as to drive prospects who seek products and services online to convert offline. So why then do BtoB marketers make it so damn hard for prospects to connect the dots between their search marketing efforts and their other marketing initiatives?
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