Google’s Hal Varian Expounds The Virtues Of ‘Data Democratization’

Hal Varian is a UC Berkeley economics professor now on leave at Google as its Chief Economist. In that latter capacity Varian waxes poetic on the Google Blog about the "democratization of data" in the internet era.

The essence of his post is that volumes of relevant data, and tools to analyze and make sense of it, were historically available only to large enterprises at great cost. Now small businesses can get in on the act -- and for little or nothing -- because of the Internet and a range of Google services.

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